Packaging Intelligence Brief - Barrier Materials

How innovative barrier materials can extend product shelf life and build brand loyalty.

With hundreds of new products launched every week around the globe, building brand loyalty is challenging. Factors like visually appealing packaging, convenience and price are all important and help consumers make decisions at point-of-purchase. But what turns a first-time buyer into a repeat purchaser? The aforementioned attributes will certainly have an influence, but product freshness also plays a critical role in brand success.

Following is an overview of some of the most recent trends in barrier films and related packaging elements that are quickly growing in demand and making their mark upon the consumer products goods industry.