A group of beauty companies--including Estee Lauder, Aveda and L'Oreal--recently announced the creation of OASIS, billed as the first "organic and sustainable industry standard" for certifying organic cosmetic products.

Critics contend it isn't strict enough, ignoring animal-testing and packaging.

Look for OASIS seals on goods within the next year.

In the meantime, other brands are greening in their own way.

-- Physician's Formula's new Organic Wear 100 percent Natural Origin Blush, $11.95, and Bronzer, $13.95, come in all-paper compacts--when done, simply toss out with your recycling. Certified by Ecocert; available at drugstores nationwide.

-- A portion of sales of Naturopathica's Environmental Defense Mask, $56, benefits StopGlobalWarming.org. The mask's black-cherry puree and beta-carotene enzymes revitalize the complexion and, like SGW, combat environmental aggressors. Available online at http:// naturopathica.com.

-- Cargo's PlantLove lipstick tubes are made of PLA, a greenhouse- gas-neutral polymer derived from corn that reportedly biodegrades in fewer than 50 days. The outer packaging contains wildflower seeds - plant and watch them grow. PlantLove's new Cherry Bliss shade, $20, designed by "Lipstick Jungle's" Kim Raver, is available at Sephora and online at http://sephora.com.

-- Kiehl's Since 1851 has introduced Superbly Restorative Body Lotion (6.8 oz., $35) and Dry Oil (4.2 oz., $30) with fair-traded, certified organic argan oil. This is Kiehl's first fair-trade and--hard to believe--first organic ingredient. Kiehl's works with Berber women, who harvest nuts from Morocco's argan trees and plant new ones. Bottles are made of post-consumer-recycled plastic. Available at Saks Fifth Avenue, Nordstrom, Kiehl's stores and at www.kiehls.com.