Aquafina changes labels to add info about water source

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July 30, 2007 - Pepsi-Cola North America, Purchase, NY, agrees to change P.W.S. designation to Public Water Source on labels of its market-leading Aquafina brand bottled water to ensure consumers understand water comes from public systems. Corporate Accountability International, Boston, MA, leader of Think Outside the Bottle campaign, lobbied for change, contends Aquafina label with image of snow-capped mountains, tag line, “Pure Water, Perfect Taste,” implies mountain spring water source.


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