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Value-added bottled water report reveals US market trends

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October 9, 2008 - New study, 2008 Focus Report - The Value-Added Water Market in the US, from Beverage Marketing Corp., New York, NY, reveals forecasts through 2012. Report indicates sweetened, nutrient-enhanced, other ingredient-enhanced types of bottled water continue to enter US marketplace, tracks rise, fall of different brands. Pie chart of bottled water volume shows retail polyethylene terephthalate (PET) dominates with 59.5% of sales, followed by direct delivery/bulk, 15.6%; retail 1-2.5 gallon,12.8%; vending, 7.7%; domestic sparkling, 2.3%; imports, 2.1%. Book’s 64 pages analyze size, value of market measured in wholesale dollars, trends that propel value-added water market, advertising expenditures, leading brands such as Vitaminwater, Glaceau, Water Plus, acquisition activities by parent companies. Printed volume costs $2,295, PDF via email, $2,350; both, $2,595.


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