RTD iced tea in slim can takes bow in Eastern Europe

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October 7, 2008 - Slim can introduces ready-to-drink (RTD) iced tea from RC Cola International (RCCI), Columbus, GA, to Eastern Europe. Innovative print technology on 25-centilitre slim can from CROWN Bevcan Europe and Middle East, Paris, France, division of Crown Holdings, Inc., Philadelphia, PA, reproduces Asian-inspired graphics for Orient Emporium Tea Co. brand iced tea. “Innovative package design is a major brand positioning tool,” notes Moshy Cohen, RCCI’s vp for business development in Eastern Europe. “Slim cans communicate trendy, modernity, and New Age [image],” he adds. RCCI’s exclusive bottler, Fluidi, Gnjilane, Republic of Kosovo, launches brand in former Yugoslavian markets. Jewel-toned emerald, topaz cans carry woodcut-inspired look popular in traditional Asian artwork. Delicate dragon, dragonfly, cherry blossom branch motifs promote value, health benefits of powerful antioxidant-rich Green Tea and Pomegranate, refreshing Black Tea and Peach flavors. “High quality print makes use of special, high-resolution printing plates, which allow for improved dot separation, leading to superior print reproduction of complex images on cans,” explains Caroline Archer-Reed, marketing director for Crown’s beverage business in Europe.


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