Club pack design cuts plastic content 60%

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October 7, 2008 - Paperboard-based club store pack for Sharpie Fine Retractable markers from Newell Rubbermaid Office Products, Atlanta, GA, cuts plastic content 60%. Natralock security packaging from MWV, Richmond, VA, replaces mock clamshell for 10-count multipack. “With strong sustainability features, product security, curl-resistance and graphics capabilities, Natralock packaging is a perfect fit for the Sharpie club pack,” says Randy Canlas, packaging leader – markers (Sharpie, Sharpie Accent®, EXPO® Dry Erase) at Newell Rubbermaid. “The added benefit of considerable plastic reduction inherent in using Natralock contributes to an improvement in major retailers’ packaging scorecard parameters,” explains Jeff Kellogg, vp, MWV Natralock security packaging. Natralock design features proprietary tamper- and tear-resistant paperboard, compatibility with radio frequency or heat sealing on existing equipment, potential for cutting sealing energy costs by two-thirds, elimination of sharp edges, opening hazards of traditional clamshells.


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