Consumers embrace products in steam-cook packaging



September 25, 2008 -

Steam Cooker™ packaging helps boost Healthy Choice Café Steamers from ConAgra Foods, Inc., Omaha, NE, to best seller list. Steam Cooker package consists of two nested polypropylene bowls, one solid, one vented, sealed with clear lidstock. Bottom bowl holds sauce, vented basket holds entrée. When placed in microwave oven, sauce liquefies, steams contents of vented bowl, film self-vents. After brief holding time, consumer removes film, empties contents of steamer basket into sauce bowl for serving. Octagonal paperboard sleeve serves as secondary packaging, presents brand identity in freezer case, as well as product information, cooking instructions. Rated by Information Resources, Inc., Chicago, IL, as best-selling new food or beverage product as of mid-2008, Healthy Choice Café Steamers, including new Asian-Inspired Steamers, rank in top 2% of successful product introductions in past five years.



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