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Appeal of nontraditional packaging grows in wine industry

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September 25, 2008 - Nontraditional wine packaging continues to gain ground with consumers, wine growers, producers, distributors. Virtually all producers/distributors rely on package redesign as way to improve environmental friendliness of their business, according to surveys conducted by Robert Smiley, professor/director of wine studies in Graduate School of Management at University of California, Davis. In fact for first time in survey’s history, participants from winery side of industry report their firms plan to introduce lighter packaging. In fact, executives from key wine operations predict major changes in wine packaging with conversion from corks to screw caps, transition to flexible packaging for less expensive wines by 2018. Respondents also note today’s consumers are more receptive to alternative packaging.


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