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Global bottled water increases despite weather, criticism

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September 17, 2008 - Bottled water consumption grows 6% in 2007, with demand in emerging markets outweighing impact of poor summer weather in Europe, controversy about environmental impact of product. According to 2008 Global Bottled Water report from Zenith International Ltd., Bath, UK, worldwide sales hit 206 billion litres (L) in 2007, will rise 32% to 272 billion L in 2012. Per capita consumption stands at 30.8L in 2007, up 1.4L over 2006. Bulk packages of more than 10L account for 36% of overall consumption. Regionally, Asia/Australasia, where consumption spikes 10% over 2006 volumes, ranks as largest market with 26.5%. Africa, East Europe jump 14%, 10% respectively, however, hold smallest market shares. In West Europe, consumption dips 0.2%, due to lack of hot weather. Largest national markets include US, China, Indonesia, Mexico, Italy.


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