Most consumers consider cost before environment

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September 16, 2008 - Most UK shoppers consider cost, quality, healthiness over environmental factors when buying groceries. Survey, conducted for Food Standards Agency, London, UK, finds 66% look at economics (including food quality), 23% worry about social issues (including healthiness of food), only 10% put environmental issues first when shopping. In addition two-fifths remain unable to define “sustainability.” However, 53% of consumers claim they consider at least one environmental issue when food shopping, cite examples such as purchase of free-range eggs or Fairtrade product. Agency plans to use research to help craft policies to encourage sustainable development.


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