Consumers want more information on food labels

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July 16, 2008 - Two out of five consumers say food labels don’t provide enough information about food they eat. Survey by Deloitte LLP, Stamford, CT, shows 73% want country of origin information so much they would be willing to pay slightly more for product. Respondents also express concern about healthiness of ingredients, 61%; use of chemical ingredients that are detrimental to health, 49%; safety of ingredients, 49%. In addition, more than three-fourths (79%) want meat from cloned animals labeled as such, 50% want to ban sale entirely. “Although consumers enjoy more access to food information than ever, “…it’s clear that what they are getting is not enough,” says Pat Conroy, vice chairman, US Consumer Products Group Leader at Deloitte. “Consumers are spending more time checking labels and are often overwhelmed by a flood of contradictory nutrition ‘facts,’” he notes. “They seek clear, straightforward information they can understand so they can make more informed choices and better protect themselves and their families,” he concludes.
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