Luxury brands, new flavored products spur liquor sales

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July 15, 2008 - Distilled spirits consumption grows for 10th consecutive year, rises 2.8% in 2007 to 181.7 million 9-litre cases. With upscale brands, especially imports, new flavored products generating sales, 2008 Liquor Handbook, published by Beverage Information Group, Norwalk, CT, forecasts continuation of growth trend in 2008, predicts gain of 1.6% in total distilled spirits consumption to 184.5 million cases. Popularity of premium products bodes well for glass containers, upscale closures, labels, cartons. Study presents consumption information by category, market; tracks leading brands; reports historical data; makes projections. “Despite economic pressures and declining consumer confidence, the trend toward spirits as an ‘affordable luxury’ doesn’t show any signs of slowing, and a large number of product introductions continue to arrive at the higher price tiers,” says Eric Schmidt, manager of Information Services for Beverage Information Group. Handbook costs $795, $965 with companion CD, plus shipping/handling.
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