Adhesive prevents clear labels from clouding



May 13, 2008 - Reducing latex particle size, adding agent that lowers water sensitivity of latex adhesive prevent clear labels on beverage containers from turning cloudy when iced. Whitening phenomenon, known as “latex blushing,” results from light refracting off water that seeps into gaps between adhesive particles. Finer particle dispersion developed by Ashland Specialty Polymers and Adhesives, a business group of Ashland Performance Materials, Dublin, OH, provides enhanced water-based adhesive options. “Ashland’s advances in water blush resistance provided a step toward chemistry with a more favorable environmental profile to be used in place of traditional solvent-based products, which tend to release volatile organic compounds into the atmosphere,” reports Scott Harvey, research fellow for Ashland Performance Materials. “By using a water-based adhesive, we are reducing the potential for negative impact on the environment.”


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