Shrink sleeve labels call attention to frozen beverages

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May 12, 2008 - In what is believed to be first for frozen food case, F’REAL Foods, Orinda, CA, switches from preprinted to shrink-sleeved cups for frozen dairy products. Enhanced shelf impact for frozen milkshakes, cappuccinos, smoothies depends on freezer-grade polyvinyl chloride film, high-resolution graphics printed rotogravure in nine colors, R-300 label applicator from PDC International Corp., Norwalk, CT, to dress tapered, 10-ounce cups. Unit applies sleeves at rate of 250/minute to upside down containers, which then pass through one of two KST steam tunnels, also from PDC. Sleeves withstand -20 F environment of ice cream freezer, impart appealing metallic look, enhance rigidity of container so it handles more easily on the filling line.
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