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Zip-Pak today announced that Arm & Hammer Baking Soda is available for the first time in a large-format resealable bag. The design integrates Zip-Pak’s Powder-Proof ? Zipper, an easy-to-use resealable feature that helps keep large quantities of baking soda fresh with its proprietary “evacuation port” technology. The packaging switch marks the brand’s first foray into flexible packaging, allowing the makers of Arm & Hammer brand baking soda to meet consumers’ rising expectations for convenient, resealable packaging.

Now available on shelves in major discount retail and wholesale stores across the U.S., the 12-pound stand-up pouch provides superior product protection in durable, waterproof high-gauge polyethylene film. The rotogravure-printed laminated rollstock creates a look reminiscent of the cardboard box that has been used by the brand – and trusted by consumers – for over a century. The package design also uses the traditional red and orange color scheme and the Arm & Hammer logo.

“By keeping the same brand elements, consumers know they are purchasing the same high-quality product that was available in the box, and trust in the product is maintained,” said Kristen Gates, Church & Dwight’s Brand Manager for Arm & Hammer Baking Soda. “At the same time, the new package’s modern value-added features such as the zipper, the moisture barrier, and a scoop, serve to extend brand value.”

The new package uses high-gauge polyethylene film run on Roberts C-1500 horizontal/form/vertical/fill and seal machine with Zip-Pak’s Powder-Proof™ Zipper. The film and zipper work in tandem to provide a barrier against moisture, an important factor in keeping baking soda fresh and powdery. The zipper also allows consumers to conveniently store the baking soda within the original package. This eliminates the step many consumers take –transferring the product into a separate container for airtight storage.

Arm & Hammer Baking Soda is the first major brand to use Zip-Pak’s new Powder-Proof™ Zipper. The technology’s “evacuation ports” are perforations located along the zipper tracks, creating channels through which powdery and particulate residue can fall back into the package, preventing clogs and zipper malfunction. It represents a significant advancement over earlier resealable technology - powdery and particulate products would get caught in the profile and clog the zipper, preventing it from closing properly.

“The ZIP-PAK ? Powder-Proof™ Zipper proved to be a perfect fit for this product,” said Jeanette Gordon, Contract Manufacturing, Purchasing Agent for Church and Dwight Co Inc. “Not only is it easy for the consumer to use, it is also easy to implement with Roberts machinery. It allows Church and Dwight to successfully and efficiently deliver the convenience that today’s consumers demand. Since hitting shelves in September, we have witnessed strong customer acceptance and have strong expectations for the new package.”

According to Robert E. Hogan, Director of Sales and Marketing for Zip-Pak, this move positions Church and Dwight Co. Inc. as an innovator in the retail/wholesale marketplace. “As consumers increasingly shop in club stores, large-size packaging that ensures product freshness is essential. The Powder-Proof™ Zipper eliminates clogged zipper profiles and allows packagers to quickly build brand loyalty with a differentiated product that functions effectively. As consumer expectations continue to grow, we expect demand for this zipper to increase across a wide array of sectors. ”

With its more than 200 patented zipper profiles, Zip-Pak is a worldwide leader for resealable packaging technology. World headquarters are located in Manteno, IL. Zip-Pak is an Illinois Tool Works (ITW) Company.

With its more than 200 patented zipper profiles, Zip-Pak is a global leader for resealable packaging technology. World headquarters are located in Manteno, IL. Zip-Pak is an Illinois Tool Works (ITW) Company.

For contact information on Zip-Pak worldwide, please see www.zippak.com or contact Melanie Gravelle at (+1) 815-468-6500 or melg@zippak.com.