New PaperFoam® Packaging Will Be Showcased at NACDS



Thursday, May 18, 2006

HBA retail buyers and manufacturers can see the marketing benefits of PaperFoam®, an innovative new packaging material from SCA Consumer Packaging, Inc., in Booth # 2614 at NACDS Marketplace. This uniquely versatile packaging offers unlimited design possibilities to maximize shelf-appeal and build brand identity. PaperFoam adds that touch of class, which is ideal for targeting the high-end, health and beauty market. Enhanced 3-D imagery capabilities allow manufacturers to emboss or deboss logos and product slogans right on the product tray. Additionally, the product cavity area is fully customizable to provide optimal product protection. PaperFoam is commonly converted into insert trays for windowed cartons, clamshell packaging or other lithographed cartons. PaperFoam trays can be produced using the full array of PMS colors to further enhance product presentation. A high-value product nestled in a smooth, dust-free, and colorful PaperFoam tray contributes to a consumer’s positive emotional response to the purchased item… the all important, “out of box experience”. In addition to the many visual advantages PaperFoam offers over conventional insert tray options, it is a revolutionary new material comprised entirely of renewable resources. It combines the functional characteristics of plastics with the environmental benefits of paper combined with biodegradable materials (potato starch). Use of PaperFoam supports corporate sustainability goals which can be communicated to the growing, environmentally-conscious consumer market. PaperFoam also offers some key benefits on the manufacturing side. Because it is lightweight, manufacturers can actually reduce overall shipping costs while increasing the production value of the package. Product trays can be easily stacked and nested to save warehouse space. State-of-the-art CAD/CAM techniques, rapid prototyping services and a one-step manufacturing process are used to produce PaperFoam, as well as SCA’s full line of custom-designed, high-visibility blister and clamshell packaging. SCA Packaging’s integrated approach dramatically shortens production lead times, getting products to market faster. SCA is a global consumer goods and paper company that develops, produces and markets personal care products, tissue, packaging solutions, publication papers and solid-wood products. SCA creates value through knowledge of the needs of consumers and customers, regional presence and efficient production. Sales are carried out in some 90 countries and production in over 40 countries. Net sales amount to more than SEK 96 billion (EUR 11 billion) annually. At the beginning of 2006, SCA had over 50,000 employees. The SCA share is traded on the stock exchanges in Stockholm, London and New York.

For further information please contact: Ken Sullivan, Director of Marketing/ 815-787-5862 / ken.sullivan@sca.com Beth Deppe, Marketing Services Manager/815-787-5870/ beth.deppe@sca.com

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